When you visit, we collect information about your visits to the website.

The information we use to improve your user experience, as well as to evaluate the use of the individual elements on and to target our marketing.

Here you can find the information we collect, how we treat your information, what we use them for, who has access to the information and how you can contact us regarding cookies and privacy policy.

The collection of personal customer information at occurs within the framework of existing legislation and the EU General Data Protection Regulation (GDPR). automatically detects the IP address as well as data about your navigation between different pages and services on the web page.

If you log in or sign up for our newsletter, we will also register this so that we can make it easier for you next time.

We use various analytics tools, such as Google Analytics, to help us collect statistical information about the use of, thereby improving your user experience at collects information from our users from five sources:

  • From cookies when you visit our websites, eg. IP address, country, displayed pages, displayed categories, displayed under categories, interaction / clicks and searches.
  • From purchases, eg. demographic data, email address, payment information, items, order amount, discount level, categories and frequency. Included is the sending of transaction emails, e.g. order confirmation, shipping confirmation and refund confirmation.
  • From user behavior and engagement in the sent communication (e-mail, SMS, direct mail or telephone), for example. opening speed, click speed and time spent reading the emails, sender domain and type of email client.
  • From users who provide information about themselves (eg by information for the customer profile)
  • From credit rating from third party rating agency.

The purpose of collecting the information serves different areas:

  • Liabilities. To fulfill our commitment to you as a customer or user of our service – such as purchase, billing, customer service.
  • Customer service. To be able to perform customer service through your StyleStore profile, email, chat or phone. Answer questions related to your order or previous orders, correct errors and guide you as a customer.
  • Marketing. To show inspiration, product offerings / services and personal recommendations via web, e-mail, SMS, direct mail, telephone and via third-party marketing.
  • Customer experience. To improve the customer experience when interacting with StyleStore, such as personalizing your experience at developing new features, services and products. This also includes managing, protecting, operating and maintaining our websites, system administration and security, and consenting to aggregated site usage, purchasing, and improving understanding of our customer preferences.
  • Fraud and risk. To prevent fraud and carry out risk assessment.
  • Legislation. To comply with applicable law.

Profiling generates customer profiles based on the data we collect about you across all data sources / categories, eg. your browsing behavior along with your purchase data and the information you have provided (eg favorite products). We combine and analyze this data with the aim of improving your user experience at and tailoring personalized offers and mapping the communication frequency.

Data retention period

We retain your personal information for the period necessary to fulfill the purposes outlined in our Terms of Sale and Delivery, unless a longer retention period is required or permitted by law, legal, tax or regulatory or other lawful business purposes.

Marketing purposes for
3 years after recent activity, eg. purchase, communication activity or visit to If you have given your permission for marketing (e-mail, SMS, phone, etc.) and as long as we have your permission.
Order history and obligations to fulfill orders on
7 years or as long as we are required to comply with the necessary legal requirements.
User Service for
3 years or as long as we are required to comply with the necessary legal requirements.
User experience for
3 years after your last activity, eg. purchase, communication activity or visit to our websites. If you have given your permission for marketing (e-mail, SMS, phone, etc.) and as long as we have your permission.
Fraud and risk assessment for
3 years or as long as we are required to comply with the necessary legal requirements.
Adhere to legislation
As long as we are required to comply with the necessary legal requirements.

What is a cookie?

When you visit, cookies are stored on your computer. A cookie is a small text file that is stored in your browser in order to recognize your computer on recurring visits.

There are no personal information stored in our cookies. Virtually all websites use cookies. They are on your personal computer as an aid to yourself, helping to analyze how the site is used to enhance the user experience.

In several cases, cookies may be necessary to be able to provide a specific service on the website. The information in your cookies is sent between your browser and a web server. information about user settings, login and how the website is used.

What are cookies used on

Browser activity
When you visit, we collect information about all visits to our website. We use this information to enhance your user experience, evaluate the use of individual elements on and support our marketing.

Browser activity can trigger emails collects your browser activity (such as displayed categories and products) to improve the communication of relevant products targeted to you. An example of this collection is the products you have placed in your shopping cart, where you have chosen not to complete the purchase.

This can result in a service email that reminds you of the products you left in your shopping cart. If you do not want to receive emails about unfinished orders, you can unsubscribe directly through the link at the bottom of the email or go to My Account> My Personal Data.

Automatic login
Based on various parameters, such as The IP address, device and cookies, automatically records who you are when moving between different pages and services on the website. This means that if you are logged in to our website, you will automatically be logged in the next time you visit from the same device. The same automatic login occurs if you click on an email from

Analytical tool
We use different analytical tools, such as. Google Analytics that helps us collect statistics on the use of to give you an enhanced experience
To map out who visits, we use cookies to run demographic and user-related statistics. In this way we get the opportunity to customize and create content and services that match your and other users’ interests and wishes. Below you can see the purposes for which cookies are used on

Third-party cookies uses a number of third-party services on our pages. These services sometimes also use cookies. You may choose to reject third-party cookies in your browser by following this link:
Among other things, third-party cookies are used to compile statistics on your visits to, here we use the cookie to know which pages you visit and how long you are on them. Here we use the Google Analytics system provided by Google.

You can sign out of Google Analytics here:

Marketing / re-targeting contains third-party components such as “Facebook Recommend”, “Facebook likes” or “Google+”. These third-party components cause the third-party component, such as Facebook or Google, to receive technical data about your browser, IP address, and pages you visit at and the like.

The treatment performed by the third-party component is beyond our control and is solely a relationship between you and the third-party component. uses these components to link directly to our social media pages, thereby ensuring easy navigation for you as a user of our services.

At, a number of technical cookies are added that are needed to handle the functionality in multiple locations on These are cookies that are stored when you log in to eg cookies are stored in order to keep track of the contents of your shopping cart, your favorites etc.

How do I avoid cookies?
If you do not want to receive cookies, you can either block all cookies, delete existing cookies from your computer or receive a warning before saving cookies.

We recommend that you read the entire cookie policy carefully before considering any changes to your cookie settings on your computer, as well as reading about cookies on other websites.

Changing cookie settings may result in a degraded user experience when visiting and other web pages.
You should be aware that if you do not accept cookies, there may be features on that do not work.

How do I delete cookies?
The guide below gives you an overview of how to delete and remove cookies in the most common web browsers.

To delete cookies, go to Features -> Options -> Privacy -> Remove individual cookies or clear your history.
To block cookies, go to Features -> Settings -> Privacy -> in the drop-down menu under History select “use custom settings for history” -> check “Always use private browsing mode” and uncheck “Accept cookies from pages ”.

Internet Explorer
To delete cookies, go to Tools -> Internet Options -> General tab -> Press the Delete -> Cookies-> Delete button.
To block cookies, go to Features -> Internet Options -> Privacy -> Take the slider and pull it to the top. Then you block all cookies. -> Click OK.

Google Chrome
To delete cookies, press the tool button -> Tools -> Delete browsing data -> Delete cookies and other site data -> Clear browsing data.
To block cookies, tap the tool button -> Settings -> Show advanced settings -> Content settings -> Click “Always block websites to store data” and check “Block third-party cookies and website data” -> Ok

To delete cookies, press the tool button -> Settings -> Security -> Press the “Show cookies” button. Here you can either delete cookies from a single domain or remove all cookies.
To block cookies, press the tool button -> Settings -> Security -> Under “Accept cookies” you must select “never”.

Contact regarding personal data

If you want access to the information registered about you with us, please contact:

If incorrect data is registered or you have other objections, you can contact the same place. You have the opportunity to gain insight into which information is registered about you, and you can object to a registration under the Personal Data Act. As a customer you have the right to access your collected data categories (Articles 15, 16 and 17) and you can object to the registration in accordance with the relevant rules of the EU General Data Protection Regulation (GDPR).

In case of relevant inquiry, we will update, modify or remove personal information that we control, subject to violation of any law. We may refuse requests that are unnecessarily repeated, require disproportionate technical intervention (eg, development of new system or substantially change of existing processes), affect other individuals’ personal data, or requests that are extremely impractical (e.g. information from backup systems). All inquiries regarding this must be directed directly to customer service via e-mail –

Protection of personal data

According to the law, your personal information must be kept safe and confidential. We store your personal information on high-security servers located in controlled facilities, and our security measures are continually reviewed to determine whether our user information is handled properly and with due regard to your rights as a user.

However, we cannot guarantee 100 per cent security for data transfers via the Internet. This means that there may be a risk that others unlawfully enforce access to information when data is transmitted and stored electronically. You thus disclose your personal information at your own risk.

Personal data is permanently deleted or anonymized as the purpose for which they were collected is terminated.

The rapid development of the Internet means that changes in our processing of personal data may be necessary. Therefore, we reserve the right to update and modify this Privacy Policy. If we do, we will of course correct the date of “last updated” at the bottom of the page. In the event of significant changes, we will notify you in the form of a visible notice on our websites.

You have the opportunity to complain about the processing of information and data regarding you. The complaint is submitted to the Data Inspectorate.

You can contact via:

Phone: +4570209498

Mail A / S
Sydkrogen 12
DK – 7300 Jelling
Att .: Customer Service

Version 2 – June 2021