Your Luxe wardrobe favorites online


Founded on more than 20 years of experience in the fashion industry, was born with the desire and obsession of offering style favorites online to modern women all curated with the Scandinavian design DNA as the defining signature.

With a fiercely independent energy we want to inspire our style loving female followers with the best selection of versatile style icons which completes every wardrobe and which fits every occasion.

Our vast style mix is made from an exclusive inhouse collection where each style is carefully considered and developed from exclusive qualities and with a dedicated focus on the right silhouette and the perfect fit. All actions are executed by a creative, techy and style-led team, all interacting across departments to ensure a daily supply of innovation, creativity and great style favorites are broadcasted on our e-com style hub.

Reasons to love us


When it comes to quality and style we make no compromises. We are dedicated to ensure that our products always are made from the best materials and designed with respect for the small details which makes the big difference. We believe that is what Scandinavian design DNA is all about


All products sold on are exclusively designed, manufactured and sold on our fashion hub, all produced in limited quantities and with a dedicated focus on delivering the best versatile styles directly to your front door.

Always available

Get your style fix whenever needed we are open 24/7 and we cannot wait to serve you. We offer a seamless online shopping experience and you can pay with Paypal or any other recognized credit card. We will deliver your order with the fastest and most reliable delivery service available and we will provide you with your tracking details as soon as the order is shipped. If you should receive any product which does not meet your expectations, we have a simple return system and we offer return option of 30 days on all your orders.

Great value

At we want to give all our customers the best possible product made only from the finest materials and with an absolute maximum of value all made accessible at honest and affordable prices.
At the same time, we want to ensure that the manufacturing process is done in a healthy ethical environment and that the actual supply-chain of our products is paid enough for each product to maintain high standards and to continue the nessecary investments in more sustainable initiatives as well as even better working conditions for the industry workers.

Feel good fasHion

In the conventional trade this is a big dilemma but our short circuit direct to consumer business model, allows us cut the middle man and to focus on the best ethical factories as as well as channeling more value and love into each product. It is a new way of doing things and we call it FEEL GOOD FASHION. 

We want to share the stories of how we do it with you. Stay tuned.